Jeff Mallett is a Managing Director of Iconica Partners and Managing Partner of Mallett Sports & Entertainment, LLC. For the past 30 years, Jeff Mallett has been an executive, director, and active investor in technology, media, sports and entertainment ventures.

In 2002, Jeff founded Mallett Sports & Entertainment LLC (MSE), a diversified global investment and advisory company.  MSE has ventures which include the San Francisco Giants, AT&T Park and Mission Rock Development, Comcast Bay Area Sports Network, the San Jose Giants, Major League Soccer, Vancouver Whitecaps FC, Derby County FC, digital music company SNOCAP, Inc., custom apparel company Indochino Inc., mobile ticketing service Gametime United Inc., a founding investor and limited partner in Version One Ventures LLC and advisor to Steve Nash Enterprises and Foundation.

Prior to MSE, Jeff was the founding President, COO, Director and 12th employee of internet giant Yahoo! Inc. from 1995-2002.  There he managed a global workforce of over 4,000 employees in 27 countries and oversaw Yahoo’s first $4 billion in revenues.  Under his leadership, Yahoo! grew from a startup with less than six weeks of cash and no revenue, to a publicly traded company whose value reached $135 billion.

Before joining Yahoo!!, Jeff spent a decade as an executive leading successful technology companies from 1985-1995.  These include Telecommunications start up IPT Inc., which was sold to Cable and Wireless Plc. , and Reference Software International, a pioneer in linguistics technology, which was sold to WordPerfect Corporation.  In addition, Jeff was an integral part of the executive team that managed the sale and integration of WordPerfect Corporation into global network leader Novell Inc. where he managed their worldwide consumer division.

Jeff’s leadership has been recognized with an Honorary Professorship at the Peter S. Gustavson School of Business at the University of Victoria and as a Fellow of the Dobson Centre for Entrepreneurial Studies at McGill University in Montreal.  Jeff also received an Honorary Doctor of Science Degree from San Francisco State University recognizing his extraordinary history in the internet technology industry as a key member of the team that built Yahoo! into an internet giant.